Halo Public Relations is London based PR company with a rapidly growing client base. As a young, start up company I had the exciting challenge of helping Halo to develop a new brand from scratch. The first challenge was to come up with a logo.
For the Halo logo the client was keen to use an actual halo, and the buzzword when we discussed the branding was ‘maverick’. After various ideas and lots of iterations we eventually settled on a concept which used both an angelic halo and some devil horns (the maverick element). Some of the fruits of my labour can be seen below, the final design is the business card mock-up right at the bottom.
For the website design we went with a narrow single column layout and a large decorative background. The background image used combines explosive, meandering vines and radiating beams of light all of which originate from the Halo logo. This image was created in Illustrator CS3 on the mac.
The website was developed using the codeigniter PHP framework and a MySQL database. Particular challenges included the creation of a content management system for Halo to manage the client area of the site and a password protected press area for journalists to download exclusive high resolution promotional photographs.
The site continues to grow and evolve as Halo add more clients and features.
kimani - 12/28/2009
Surprised that this page was such a surprise eye opener, good work though.