Of all the websites that I have created this remains one of my favourites. It was a refreshing project because for once I had all the content for the site before I actually started designing, a rare luxury in this industry. The main idea behind the site was that all the content would be written on the back of a seaside postcard. I thought that this would give the site a relaxed feeling and provoke site users to make a positive association between the site and their previous holidays.
The illustrations for the site where created using Fireworks CS3 on the mac. To create the gradient colour scheme for the background I used a colour picker to carefully select swatches from a photo of an idyllic desert island beach which i found on flickr. The swirly font used for the site is Giddyup Std and it is implemented using a combination of background images and sifr.
The handwriting style font along, the crimped, stamp-like edges for photos and the homemade Noss Mayo postmark all help to reinforce the postcard themes that I wanted to get across. These same themes where also used to create some double sided postcard layouts for The Wheelhouse to use as oversized business cards/flyers (see below).
Following it’s release the website was featured on numerous CSS galleries and was later included in Vandelay Design’s
25+ Inspiring Designs by Land, Sea & Air blog article and psd.tuts+ Inspiration: Water and Ice blog. It is always nice to find out that your work is appreciated.
Mike D. - 03/09/2009
Ahhh, four years after it was invented, sIFR has finally reached its full potential with the enabling of Giddyup on your beautiful site. Ever the typographical punching bag, Giddyup has always held a special place in my heart. Now if only you could have fit some Giddyup Things in there, I could die peacefully.